What is clinic branding when the street disagrees?

Patients google you before they book. They open Google photos. They open Instagram. They open the site. If those places disagree, they pick the practice that looks finished.

The same test holds for a cafe or a gym. The shop front has to recognise the stories. A phone photo of the door counts.

This page cannot see the live listing. It cannot decide an on-site shoot. That is the session. You still leave with which photo would embarrass reception.

Read the essay: Clinic branding in South Delhi that still looks like one practice. Other checks: where the brand does not match, Instagram vs website, this week's shoots.