Tools
Three checks. Then thirty minutes if you want a person.
You get the map on the page. Copy it. Print it. Bring it. No email. No score out of a hundred.
The check names the mismatch. The session looks at the real Instagram, site, or door.
Book a 30-minute strategy sessionHow to use these
- Start with the brand check. Five places people see you.
- If Instagram and the website feel like two businesses, do Instagram vs website. If Google photos and the door feel different, do Clinic vs Google photos.
- Then this week's shoots. Only after you know what to hold.
01 Brand check
Where does your brand not match?
Bio, feed, website, Google, the door. You leave knowing which one to fix first.
02 Instagram vs website
Does Instagram match your website?
Paste the bio and the first screen. Leave knowing which tab to open first.
02 Clinic vs Google photos
Do Google photos match the door?
For a clinic, cafe, or gym. Which photo would embarrass reception.
03 This week's shoots
What can you actually shoot this week?
You name three series. You get a week in your words. Copy it for WhatsApp.
Every Journal piece ends with the check that fits. You can start here with no essay at all.